Bachelor Thesis
Supervision of a bachelor thesis:
Th research Group Digital Marketing (Prof. Dr. Ann-Kristin Kupfer) offers supervision of Bachelor theses from various subject areas. Focal research domains include digital marketing, the intersection of marketing and technology, brand management, and media marketing.
How can I apply?
You can approach the research group anytime using regular application documents (letter of motivation, curriculum vitae, transcript of records). Additionally, please state your preferred starting period.
Are there any requirements?
No. It is, however, recommended to have participated in the brand management lecture and/or the bachelor seminar of the research group beforehand.
Which topics can be chosen?
Topics are developed individually for –and in close collaboration with—the respective student. We aim for an overlap in students’ interests and core research topics of the research group (e.g., topics related to digital marketing, branding, media markets). Most topics include an empirical analysis.
Master Thesis
Supervision of a master thesis:
The research Group Digital Marketing (Prof. Dr. Ann-Kristin Kupfer) offers supervision of master theses from various subject areas. Focal research domains include digital marketing, the intersection of marketing and technology, brand management, and media marketing.
How can I apply?
You can approach the research group anytime using regular application documents (letter of motivation, curriculum vitae, transcript of records). Additionally, please state your preferred starting period.
Are there any requirements?
No. It is, however, recommended to have participated in one of the courses or seminars of the research group beforehand. Statistical knowledge, acquired via the market research course, for example, is highly recommended.
Which topics can be chosen?
Topics are developed individually for –and in close collaboration with—the respective student. We aim for an overlap in students’ interests and core research topics of the research group (e.g., topics related to digital marketing, branding, media markets). Most topics include an empirical analysis.
Guidelines on Writing of and Application for a Thesis
Under the following link you will find the formal guidelines of the research groups for the design of a scientific paper in English.
Please also note the rules for safeguarding good scientific practice at the Karlsruhe Institute of Technology (KIT), which can be found at the following link
Templates
Notice: Theses can be written with any kind of writing tool. Please note the formal guidelines of the institute (the templates are merely suggestions).
Formal application of a thesis
If you want to register a Bachelor or Master thesis officially, you can find the application document using the following link. Please fill out the application document after consultation with your supervisor and hand in the signed document at the secretary office or send it to celina.lang∂kit.edu / claudia.ritter∂kit.edu .